Google makes money through advertisements on its Google map application. Via, Google adward application businesses pay to Google to have ads placed on their search engine. Though, many of the Google applications are free of cost but Google does not offer ads which you see on Google maps as a goodwill gesture. Google monetizes its map application by letting businesses embed their logos on the maps which Google provides free for the others.
Google maps provide the Google Map application for the businesses in which pricing starts from $10K, which is being used by the enterprises. Free application has certain limits as it do not provides technical support and high resolutions.
Google maps for pricing for business application is divided in 3 categories:
1.Public usage: publishing maps for public view on website where even a login is also not required and neither anything has been charged from a viewer.
2.Private usage: for example if you use CRM and want to apply Google maps into it by which your sales team can make better decision to increase the sales in this case login is required and an enterprise need to purchase Premium table of Google Maps for the same .
3.OEM Usage (or White label): For example, let’s say that anyone creating an application which will be selling to audience against some pricing, if they use Google Maps support as a component of application to enhance it, then it'll be considered as OEM (or white label) usage. In this case again user have to purchase Google Maps premium table.
In actual case company recently announced the new types of ads within Google Maps that analysts at Morgan Stanley believe could help the business deliver $1.5 billion in incremental revenue in 2017. Maps is an integral part of user mobile phone, and as users get more interested in the real world around them with A.R. and so on, expert think Maps will continue to play a bigger role.” And that’s the way how Google makes money from Google maps. As per the survey Google maps application generate nearly about 96% of the income for the company.
Posted on 2020-03-13 By Admin
Copyright © 2016-2022 Infohouze